AT&T’S ‘COLLEGE FOOTBALL FLYAWAY SWEEPSTAKES’ OFFERS FANS THE CHANCE TO WIN A TRIP TO THE BCS NatIONAL CHAMPIONSHIP GAME

Participants Invited to Enter Sweepstakes via Text or Mail for Chance to Win a Trip to 2011 Tostito’s BCS National Championship Game in Glendale, Ariz.

DALLAS, November 15, 2010 — The AT&T* “College Football Flyaway Sweepstakes” offers participants a chance to watch this year’s top teams in the Bowl Championship Series (BCS) go head-to-head to see who comes out on top.

Between now and December 6, customers of participating wireless carriers can register for the AT&T “College Football Flyaway Sweepstakes” by texting** their favorite college’s unique keyword to 51234. One winner and three friends will receive airfare and tickets to attend the 2011 Tostito’s BCS National Championship Game in Glendale, Ariz., on January 11, 2011***.

Collegiate athletic programs nationwide are participating in AT&T’s integrated wireless and texting program – one of the largest wireless collegiate programs of its kind. Each school has unique text keywords so that fans can choose to receive specific messages about their favorite teams. And for those who have already opted in to receive school updates, AT&T has introduced new codes to enter fans into this sweepstakes:

School Keyword to Enter Keywords for Fans Currently for New Subscribers Subscribed to Team Text Alerts

University of Alabama TIDE BAMABCS or BAMA

Arizona State University DEVILS ASUBCS or AZSTATE

University of Arkansas HOGS ARKBCS or RBACKS

Boston College EAGLES BCBCS or BC

University of California, Berkeley BEARS CALBCS or CAL

Florida State University NOLES NOLESBCS or SEMINOLES

University of Georgia DAWGS UGABCS or GA

Georgia Tech GTECH GTBCS or BUZZ

University of Kansas JAYHAWKS KUBCS or KANSAS

University of Louisville CARDS LOUBCS or LVILLE

University of Michigan GOBLUE UMBCS or MI

University of Missouri TIGERS MIZZBCS or MIZZOU

Mississippi State University COWBELL MSUBCS or MSU

University of Oklahoma SOONERS OUBCS or OU

Penn State University LIONS PSUBCS or PSTATE

Rutgers University KNIGHTS RUBCS or RUTGERS

University of Texas HORNS UTBCS or TEXAS

Texas Tech University RAIDERS TTUBCS or TTU

University of Connecticut HUSKIES HUSKYDBCS or UCONN

University of California, Davis AGGIES UCDBCS or GUNROCK

University of Utah UTES UTAHBCS or UTAH

“AT&T is thrilled to give those rooting for one of these schools a chance to witness this season’s BCS National Championship Game in January,” said Jason Simpson, executive director, AT&T Corporate Sponsorships. “Through this sweepstakes, we’re offering a quick way for our customers and football fans to get in the game and watch history being made inside the University of Phoenix stadium.”

One winner, selected at random, will receive round-trip coach class airfare for themselves and three (3) guests, two (2) nights hotel and four (4) tickets to the 2011 Tostito’s BCS National Championship Game***. The winner will also receive one (1) $300 pre-paid MasterCard gift card. Each text and registration by mail counts as one entry. There is a limit of one (1) entry per person, regardless of entry method.

Fans who enter the sweepstakes via text message will also receive text alerts with game-day reminders and the latest team statistics along with updates and news from their favorite collegiate teams in football and several other sports.

To enter by mail, fans can print their full name, phone number, e-mail address and mailing address on a 3” x 5” card and mail to: The Marketing Arm Inc. “College Football Flyaway”, #140, 233 Rock Road, Glen Rock, NJ 07452. Mail entries must be postmarked by December 6, 2010 and received by December 11, 2010.

Find more information and full rules for AT&T’s “College Football Flyaway Sweepstakes” at AT&T Fanzone Sweepstakes Rules.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** No purchase necessary to enter or win. Standard message and data rates apply.

*** Game dates are subject to change.

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID OUTSIDE OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA AND WHERE PROHIBITED OR RESTRICTED BY LAW. The Sweepstakes is open to legal residents of the 50 United States and District of Columbia who are at least 18 years of age at time of entry. Sweepstakes commences at 8:00:00 AM CT on October 20, 2010 and ends at 11:00:00 PM CT on December 6, 2010. All entries must be received or postmarked by December 6, 2010. http://fanzone.att.net/web_files/FANZONE/web_files/images/Rules/College_Football_Flyaway_Sweepstakes.pdf

Sponsor: AT&T Operations, Inc. One AT&T Plaza, 208 S. Akard, Dallas, TX 75201. Administrator: The Marketing Arm Inc., 1999 Bryan Street, Suite 1800, Dallas, TX 75201. See Full Rules, which govern, for details and alternate method of entry.