Here’s a heads up about Coke Zero’s new NCAA basketball promotion
With college basketball in full swing, that means one thing for many hoops fans — lots of game watching (both on TV and in person). During these exciting times, inspired fans may overflow with brilliant ideas to enhance the fan experience—only to be left disappointed that they lack an outlet to express their vision. Coke Zero heard the call from the fans and in response, launched the Department of Fannovation – an online hub where people can share these innovative ideas and then compete to win $10,000 and a trip for two to the NCAA Final Four in 2011.
The sky’s the limit when it comes to potential Fannovations; whether it’s a concession cup that turns into a megaphone, a pair of pants with a built in seat cushion, or something as simple as a new cheering device (think the Foam Finger or the popular Thunderstix).
Fans can head over now to CokeZero.com/NCAA page to submit their idea (along with any videos/photos/drawings) and view all the others. The top 64 will then advance to the “Brain Bracket,” as chosen by fan voting and Coke Zero. From there, fan voting will create a tournament-like “survive and advance” format until only one idea remains and is crowned the winner.
Check out following link to learn more about the Coke Zero Department Fannovation and to submitideas: http://www.cokezero.com/ncaa
Here is the breakdown of prizes for ideas that make the “Brain Bracket”:
Winning idea - $10,000 and trip for two to the 2011NCAA Men’s Final Four + prizes below
Top 4 - $1,000 and trip for two to the 2011 NCAA Men’s Final Four + prizes below
Top 16 - $1,000 + prizes below
Top 64 – Coke Zero NCAA hat and track jacket
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