With 7-Eleven’s charity-focused coffee campaign “Coffee Cup With a Cause” supporting a cause has never been easier. Now, through December 2010, simply purchase a limited-edition 20-oz coffee cup designed by a featured celebrity and a portion of the proceeds will benefit the celebrity’s charity of choice. 7-Eleven will introduce new celebrity (from entertainment to sports) designed cups throughout 2010, which will be sold in 7-Eleven stores nationwide.
Nicole Richie, Joel Madden and Benji Madden designed the inaugural cup, with proceeds from their customized cup benefiting The Richie-Madden Children’s Foundation, which was founded by Nicole and Joel in 2007.
7-Eleven is guaranteeing a $250,000 minimum donation to each charity, although through you and your readers support and purchase of cups, donations could reach as high as $300,000!
For additional information, please visit www.cupwithacause.org or check us out at www.facebook.com/7Eleven and www.twitter.com/7Eleven.
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