Calling All Sports Fans… The Ultimate Sidelines Contest Launches in Canada

New Gatorade contest will land one lucky Canadian sports fan trips, tickets & access to NHL®, NFL® & NBA® games.

Toronto, ON – May 27, 2009 – PepsiCo Canada, licensee of the Gatorade® brand in Canada, announces the launch of the Gatorade Experience G – Get on the SidelinesTM contest at www.gatorade.ca. This ultimate sidelines contest celebrates “G” – which represents the heart, hustle, and soul of athleticism – by bringing a Canadian fan close to the action.

Canadians are invited to go to www.gatorade.ca for full contest details and enter for the chance to win this great prize, which includes all three of the following experiences:

· Get On The Ice: Live large at the 2011 Bridgestone NHL Winter Classic®

o Tickets for two to the game

o Watch the practice from the glass

o Flight and hotel for two

o $500 CDN

· Get On The Field: Experience the action at a 2010 NFL game

o Tickets for two to a 2010 regular season game

o Watch the pre-game warm-up from the sidelines

o Flight and hotel for two

o $500 CDN

· Get On The Floor: Rule courtside at an NBA game

o Front row courtside tickets for two to a 2011 regular season NBA game

o Flight and hotel for two

o $500 CDN

“The Experience G – Get on the Sidelines contest is our way of celebrating those truly memorable moments that everyone has from an amazing sports experience,” said Julie Raheja-Perera, Director of Marketing, PepsiCo Beverages Canada, the maker of Gatorade. “Whether it’s winning the Get on the Sidelines contest or the moment when you break your own personal best, the Gatorade brand wants to play a role in embracing sport for Canadians.”

For Gatorade, “G” represents the heart, hustle, and soul of athleticism and is a badge of pride for any Canadian who sweats, no matter where they’re active.