For decades, ice cream fans have been answering “What Would You Do for a Klondike Bar?” This summer, the brand is asking fans across America to step it up a notch to showcase the not-so-vanilla things they’d do for one of Klondike’s nine tasty varieties.

Starting today, you can submit a video to the Klondike Everyman Challenges video contest at www.KlondikeChallenges.com. There are three distinct categories – starting with the “Pack the Car” challenge – showcasing fans’ attempts to stretch the laws of physics to get as many items as they can into their trunks, followed by “Grab the Remote” challenge and “Ball Toss” challenge.

Funny guy Adam Carolla, who is on board to help judge fans’ videos, filmed his own take on each challenge. To view his videos and find more information on the Everyman Challenges and the accompanying online games and mobile application, please visit the Klondike Everyman Challenges multimedia site.

For official rules, visit http://www.everymanchallenge.com/everyman-challenge/OfficialRules.aspx.