Phonak CHALLENGES youth generation WITH YOUTUBE COMPETITION

Phonak, the world’s leading hearing systems manufacturer, has launched a competition to find the most inspiring young users of its FM technology. ‘My Phonak FM & Me’ invites children and young adults under the age of 19 to submit a short video, via YouTube, to communicate the impact that FM technology has had on their life.

The most inspiring clip, assessed by Phonak’s judging panel, will win its creator a Full HD Sony camcorder worth $1,900, with ten runners-up receiving handheld Flip camcorders. The video that has received the most views by the competition’s close date of 7th May 2010 will win a top of the line iPhone 3GS.

Phonak’s wireless FM systems are used by millions of adults and children around the world to clarify speech in difficult listening situations. The specially designed wireless technology works with hearing aids to deliver the sounds users want to hear direct to their ears, improving speech clarity and user understanding. FM systems can also be easily connected to multimedia devices.

Alexander Zschokke, Phonak’s Group Vice President of Marketing, said: “We know that FM technology really helps people get more from their daily lives whether that’s having a conversation with a friend or following a lesson in a classroom. We’re very excited to find out what our younger users come up with.”

To enter the ‘My Phonak FM & Me,’ competition, users simply need to:-

1. Make a video about how they use their Phonak FM system

2. Upload it onto YouTube using the title ‘My Phonak FM & Me’ (see competition website for further information)

3. Email their YouTube link to MyPhonakFM@phonak.com

‘My Phonak FM & Me’ closes on May 7th 2010. For more information visit www.myphonakfmandme.com.

About Phonak

Headquartered near Zurich, Switzerland, Phonak, a member of the Sonova Group, has developed, produced and globally distributed state-of-the-art hearing systems and wireless devices for more than 50 years. The combination of expertise in hearing technology, mastery in acoustics and strong cooperation with hearing care professionals allows Phonak to significantly improve people’s hearing ability and speech understanding and therefore their quality of life.

Phonak offers a complete range of digital hearing instruments, along with complementary wireless communication systems. With a worldwide presence, Phonak drives innovation and sets new industry benchmarks regarding miniaturization and performance.