Publishers Clearing House Online and Call Genie Launch ‘Deal or No Deal’ Online Sweepstakes

Powered by PCH Boost the sweepstakes program is now live at MyDealMania.com and offers entrants the chance to win $100,000

Toronto and New York – September 10, 2010 – Publishers Clearing House Online and Call Genie Inc. (TSX: GNE) today announced that they have launched an online sweepstakes program for ‘Deal or No Deal’, which is produced by Endemol USA Inc. and distributed by NBC Universal Domestic Television Distribution. The sweepstakes is running on the ‘Deal or No Deal’ syndicated site “Deal Mania™” (http://www.MyDealMania.com), and is powered by PCH Boost. PCH Boost was developed by Publishers Clearing House and is an API (application programming interface) that fully automates the legal and fulfillment aspects of running sweepstakes. “Deal Mania™” is a consumer-oriented sweepstakes contest in the syndicated episodes of ‘Deal or No Deal’.

The new program offers visitors to the syndicated site an opportunity to win $100,000 by randomly picking suitcases, similar to the process contestants go through on the television program. Game players have multiple chances to guess the correct suitcase, and once they find the right one, they receive an entry into the sweepstakes.

“This is an exciting program for all consumers and fans of ‘Deal or No Deal’ and also a great partnership between two trusted tech and media organizations and PCH, the leader in promoting and managing sweepstakes,” said Josh Glantz, vice president and general manager of Publishers Clearing House Online. “The Deal Mania™ site is also a great way to extend the ‘Deal or No Deal’ brand beyond the television set and give consumers the chance to live out their TV game show fantasies.”