Customize Your Prize: Havaianas and Vespa USA Launch Exclusive Facebook Contest

‘Fans’ Have a Chance to Win One of Four Havaianas – Vespa LX 50 Model “Personality” Prize Packages

Havaianas and Vespa USA today announced a Facebook contest partnership to give their loyal fans the opportunity to express their own style and personality through a customized flip-flop and Vespa pairing. From June 6 to July 1, those who “like” the Havaianas Facebook page (http://www.facebook.com/Havaianas), can pick their preferred color combination of a Vespa LX 50 motor scooter and Havaianas flip-flop ‘personality pairing’ for a chance to win one of four prize packages.

Each week, for four weeks, one lucky winner will receive their own personalized prize package consisting of a customized Vespa LX 50 motor scooter and matching pair of Havaianas flip-flops. Winners will be announced on Havaianas’ Facebook page each week.

People with a signature look stand out, which is why customized products hold a certain appeal – putting your own touch gives it a special quality. This is certainly understood by Havaianas and Vespa USA, as both offer customized products. Havaianas recently launched its “Make Your Own Havaianas” customization experience exclusively online, and Vespa has a collection of environmentally-friendly LX 50 motor scooters with a variety of accessories that consumers can mix and match to make their Vespa unique.

“We’re very excited about this contest and our partnership with Vespa,” said Alfonso Sugiyama, US president of Havaianas. “There’s a growing demand for personalized products, and it’s important to us that consumers can express themselves through our brand.”

“Summer is about freedom and fun, two ideals that Vespa motor scooters and Havaianas flip-flops embody, making for an ideal partnership,” said Melissa R. MacCaull, Vice President, Piaggio Group Americas. “Vespas are fun to ride, good-looking and eco-friendly and since they average 75 miles per gallon, you can spend more time at the beach wearing your Havaianas and less time at the pump.”

To enter the contest, please visit Havaianas’ Facebook page at http://www.facebook.com/havaianas.

For more details on Havaianas and Vespa USA, please visit http://www.havaianas.com and http://www.vespausa.com.