KNOW A KID-SIZED HERO?

Enter the 2011 ‘Kids Who Give’ Contest, Kicking Off Today

ST. SIMONS ISLAND, GA. (March 1, 2011) – Adults often shake their heads and wonder, “What’s the matter with kids today?”

But Farm Rich, the frozen snack and appetizer brand, says there’s nothing wrong with this generation of kids. And, to prove it, the company has kicked off the second annual Kids Who Give contest aimed at celebrating youth across America who are making a positive impact in their communities by volunteering.

Kids Who Give is open to youth from 7 to 17 who reside in the United States. Entries will be accepted from March 1 through May 31, 2011, with the winners announced in August. This year, there are three age-based categories: 7-10, 11-13 and 14-17, plus a new Fan Favorite category where America gets to vote. Three winners in each category will each receive up to a $2,500 donation to contribute to the charity of their choice, a personal gift card and a special Farm Rich prize package. In addition, each category’s grand prize winner, along with a parent or guardian, will receive an all-expense-paid trip to New York City this fall for the 2011 Kids Who Give Awards Dinner.

Join the Kids Who Give conversations on Facebook at http://www.facebook.com/FarmRichSnacks or follow @kidswhogive on Twitter for all the latest updates. On YouTube, video entries can be viewed at http://www.youtube.com/farmrichkidswhogive.

“The submissions we received in our first year were so inspiring and we were in awe of all the great work kids across America are doing,” says Jennifer Meetz, director of marketing. “It’s a privilege to spotlight the efforts of so many young people who have a desire to help others and to highlight how one individual – even a child – can make a lasting impact.”

The 2010 Kids Who Give entrants offered amazing stories of how children took personal experiences to launch efforts that were important to them. For instance:

· Andi Kezh, who after undergoing multiple cleft lip and palate operations, raises money for The Smile Train, which provides free surgeries like hers to other children;

· Nathan Earl, who lost his cousin to cancer, established The Henry Tucker Foundation to help families of sick children and has already raised more than $75,000;

· Olivia Stinson started the PEN Pals Book Club and Support Group for Children of Incarcerated Parents to promote literacy and community service for the children of incarcerated parents;

· Anna Stang launched Blankets of Love and makes blankets for chemo patients after seeing how cold her aunt was following treatment;

· Katie Stagliano, determined to tackle hunger, created Katie’s Krops, large vegetable gardens that have donated more than 3,500 pounds of harvest to feed people in need.

“It makes me feel good to know that other people are being touched by what I do,” Anna Stang says.

To learn more, visit www.kidswhogive.com.

About Farm Rich

A leading brand of Rich Products Corporation, Farm Rich (www.farmrich.com) is based in St. Simons Island, Ga., and features a successful portfolio of frozen snacks and appetizer products sold at grocery and club stores nationwide. Featuring the tagline, “Keep ‘em Happy,” Farm Rich makes wholesome, great-tasting snacks that are sure to please family and friends. More at www.farmrich.com.