QVC AND I LOVE NEW YORK JOIN FORCES FOR THE ULTIMATE SUMMER GETAWAY

Three Winners to Experience an Exciting Vacation Package from QVC’s “I LOVE NEW YORK” Culinary Adventure Sweepstakes

WEST CHESTER, Pa. (July 20, 2011) – QVC has announced that it has teamed up with I LOVE NEW YORK, the official web site for New York State tourism, to launch a special “I LOVE NEW YORK” Culinary Adventure Sweepstakes. As part of this once-in-a-lifetime give-away, three winners will experience an amazing trip to one of three New York State culinary destinations, recommended by QVC’s In the Kitchen with David® Program Host David Venable.

As QVC’s “Your Resident Foodie,” Venable has spent his career becoming a trusted source for culinary enthusiasts, providing fans with everything from advice on the latest kitchen gadgets to providing secret tips and tricks for perfecting that special recipe. Now, teaming up with I LOVE NEW YORK, Venable is taking the In the Kitchen with David® experience even further by offering one-of-a-kind adventures beyond the bright lights of the Big Apple and into the heartland of exclusive restaurants, wine country and the most elite beaches in the state of New York.

About the Sweepstakes

Three winners will be randomly selected in August to have the ultimate summer vacation. Winners will either have the opportunity to enjoy fine dining and explore Long Island, receive personal cooking classes from a chef-instructor of the New York Wine and Culinary Center in the Finger Lakes, or head to culinary Boot Camp with the Culinary Institute of America in the Hudson Valley.

Fans are encouraged to “like” Venable’s Facebook page at www.facebook.com/#!/DavidVenableQVC and complete the entry form. A second means of entry is available through QVC’s Facebook page. No purchase necessary. Void where prohibited. Must be 21 years or older to enter. For official rules, please visit: http://apps.facebook.com/sweeptake_ilny/rules.php

For New York State vacation ideas and to learn more about the travel experiences New York State offers visit I LOVE NEW YORK’s Facebook page at www.facebook.com/iloveny.

ABOUT QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 195 million homes worldwide. The company’s website, QVC.com, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany, Japan and Italy, West Chester, Pa.-based QVC has shipped more than a billion packages in its 25-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

ABOUT NEW YORK STATE

New York State features 11 beautiful vacation regions. New York’s attractions span from landmarks such as Niagara Falls, to the wine trails of Hudson Valley and treasures like the Baseball Hall of Fame in Cooperstown. Whether it’s wide-ranging outdoor activities for the whole family like fishing, hiking and boating, culinary wonders and farm-to-table fresh foods, or the rich history and culture of one of the 13 original colonies, New York State offers diverse activities for all travelers. For more information about what is going on at I LOVE NY and New York State, make sure to follow us on Twitter at www.twitter.com/I_LOVE_NY or fan us on Facebook at www.facebook.com/iloveny. Discover another reason to love New York by visiting www.ILOVENY.com.