Currently, when consumers visit the Splenda Brand Facebook page and click on the new ESSENTIALS tab, they can request a free sample of the new Splenda Essentials product and share with other users what’s ‘essential’ to them. By doing so, consumers will be entered for a chance to win a travel mug with a $25 Dunkin’ Donuts gift card! Three lucky winners will be announced each day— but that’s not all. For every 10,000 sample requests received, the Splenda team will give away a $1,000 Visa gift card!