IRVINGTON, NY (April 2012) – Luden’s®, the leading throat drop brand that has soothed scratchy throats for over 130 years, is encouraging consumers to “Sing A Song” for Luden’s®. From March 30th – June 29, 2012 consumers of all ages are asked to submit a 30-60 second original jingle based on the theme, “Surprisingly Soothing. Simply Delicious!” The song should celebrate the love for this deliciously tasty iconic throat drop, known originally for its famous Wild Cherry Flavor.

To enter, just visit the Luden’s ® website, www.Ludens.com, click on the “La La Luden’s®” banner at the top of the page and upload the video of your original tune to the micro site. The jingle can be instrumental, acoustic, silly or fun—most importantly, we want to hear why you love Luden’s®. Your entry will be judged 50% on adherence to theme and 50% on creativity. The contest runs from 9:00 a.m. Eastern Time (“ET”) on March 30st to 11:59 p.m. ET on June 29th (the “Contest Entry Period”). Limit one entry per household per day. For additional contest rules and limitations, visit: www.Ludens.com.

Ten finalists will be selected by an independent panel of judges by July 16th for a “People’s Choice” vote and posted for voting from July 23-August 17, 2012. People will log onto www.Ludens.com and click on the La La Luden’s® banner to vote. One vote per person will be permitted daily.

One Grand Prize winner selected by “People’s Choice Vote” will have their jingle featured on the Luden’s® website, win a cash prize of $2,500, receive tickets to be a member of the studio audience of one of America’s top talent search shows, and receive a year’s supply of assorted Luden’s® products. The remaining 9 finalists will receive $100 American Express Gift Cards and assorted Luden’s® products.

For more information on Luden’s® and the full line of products, log onto www.ludens.com.

Prize: $50 gift card to Bed Bath & Beyond
Who’s eligible USA
Contest ends: June 09, 2012
Contest url: http://www.facebook.com/Oxygenics/app_182502391861178

Fruit of the Loom is dedicated to bringing comfort to the everyday moments of life, and as part of their effort to make every day feel better, they are teaming up with EIF Revlon Run/Walk For Women to support the fight against women’s cancers.

Starting today, Fruit of the Loom and EIF Revlon Run/Walk are launching contest, inviting consumers to submit a T-Shirt design to help support the cause. Consumers that are interested in participating can visit the EIF Run/Walk Website and/or EIF Revlon Run/Walk Facebook page for more information and to download their entry submission forms. Designs must be submitted to FruitoftheLoomDesign@revlonrunwalk.org by April 10, 2012. Judge Revlon Global Artistic Director, Gucci Westman, will select three finalists for the public to view and vote on their favorite on the EIF Revlon Run/Walk Facebook page from April 18 – April 21, 2012.

The winning design, selected by public an announced on April 24, 2012, will be printed on Fruit of the Loom Crew Neck T-shirts and given to hosts & special guests at the EIF Revlon Run/Walk events in New York City (May 5, 2012) and Los Angeles (May 12, 2012). 350 T-shirts featuring the winner’s design will be sold at the LA Expo on May 12, 2012 with all proceeds benefiting the EIF Revlon Run/Walk. And the winner will also receive a Crew Neck T-Shirt from Fruit of the Loom featuring their design.

For more information on the Fruit of the Loom and EIF Revlon Run/Walk T-Shirt design contest, please visit the EIF Run/Walk Website and/or EIF Revlon Run/Walk Facebook page.

For more information on Fruit of the Loom, please visit www.fruit.com and www.facebook.com/FruitoftheLoom