IRVINGTON, NY (April 2012) – Luden’s®, the leading throat drop brand that has soothed scratchy throats for over 130 years, is encouraging consumers to “Sing A Song” for Luden’s®. From March 30th – June 29, 2012 consumers of all ages are asked to submit a 30-60 second original jingle based on the theme, “Surprisingly Soothing. Simply Delicious!” The song should celebrate the love for this deliciously tasty iconic throat drop, known originally for its famous Wild Cherry Flavor.

To enter, just visit the Luden’s ® website, www.Ludens.com, click on the “La La Luden’s®” banner at the top of the page and upload the video of your original tune to the micro site. The jingle can be instrumental, acoustic, silly or fun—most importantly, we want to hear why you love Luden’s®. Your entry will be judged 50% on adherence to theme and 50% on creativity. The contest runs from 9:00 a.m. Eastern Time (“ET”) on March 30st to 11:59 p.m. ET on June 29th (the “Contest Entry Period”). Limit one entry per household per day. For additional contest rules and limitations, visit: www.Ludens.com.

Ten finalists will be selected by an independent panel of judges by July 16th for a “People’s Choice” vote and posted for voting from July 23-August 17, 2012. People will log onto www.Ludens.com and click on the La La Luden’s® banner to vote. One vote per person will be permitted daily.

One Grand Prize winner selected by “People’s Choice Vote” will have their jingle featured on the Luden’s® website, win a cash prize of $2,500, receive tickets to be a member of the studio audience of one of America’s top talent search shows, and receive a year’s supply of assorted Luden’s® products. The remaining 9 finalists will receive $100 American Express Gift Cards and assorted Luden’s® products.

For more information on Luden’s® and the full line of products, log onto www.ludens.com.

The Love Bug Temperature Challenge is sponsored by Exergen Corporation. This grand prize sweepstakes is worth $105,000 and offers contestants the opportunity to win Valentine’s Day prizes that include shopping at Tiffany & Co., his and her cars, and a trip to Hawaii!

To enter:

- Visit www.exergen.com

- Complete entry form and play instant win game for the opportunity to win an Exergen TemporalScanner and the chance to win a $1,000 Tiffany & Co. gift card.

- The lucky winner of the Tiffany & Co. gift card is then challenged to enter to win a grand prize of ‘His and Her’ cars and a trip to Hawaii by correctly predicting the Academy Award winners of Sunday, February 26.

StriVectin just launched their Freebie Friday app: http://www.facebook.com/StriVectin?sk=app_149514061794648

A special prize will be given away every Friday!