Hood® and Must Be The Milk Team Up to “Make Magic”
Holiday promotion asks families to share their Christmas Eve milk-and-cookies-for-Santa traditions
BOSTON, MA (November 26, 2012) — HP Hood® and the New England Dairy Promotion Board’s Must Be The Milk program are asking families to share their Christmas Eve tradition of leaving milk and cookies for Santa via a holiday Facebook campaign.
The first 1,000 entrants will receive a Must Be The Milk glass tumbler, and one randomly selected entrant will win a $500 shopping mall gift card.
The promotion begins Dec. 6th and runs through Dec. 24th, 2012. Consumers are asked to visit the Hood (www.Facebook.com/hphood) or Must Be The Milk (www.Facebook.com/NEDPB) Facebook pages for full details and to submit a photo or brief write-up about their Christmas milk-‘n-cookies tradition.
“We know Santa has a lot to do on Christmas Eve, and what better way to keep him going than with a cold glass of Hood Milk and a delicious cookie?” said Lynne Bohan, spokesperson for HP Hood. “We encourage people to share their tradition of that special plate or those homemade cookies left out for Santa as he makes his rounds.”
“This certainly is a magical time of year and most everyone has a cherished family story about this timeless Christmas Eve tradition,” says Gary Wheelock, CEO of the New England Dairy Promotion Board. “We’re pleased to partner with Hood to make someone’s Christmas wish come true with a $500 shopping mall gift card and a keepsake milk glass from Must Be The Milk.”
For more details, visit Must Be The Milk or Hood on Facebook.
About Hood
Founded in 1846, today Hood is one of the largest branded dairy operators in the United States. Hood is the number-one dairy brand in New England, and Hood’s portfolio of national and super-regional brands and franchise products includes Hood, Crowley Foods, Simply Smart Milk, Heluva Good!, LACTAID®, BAILEYS® Coffee Creamers, HERSHEY’S® Milk and Milkshakes and Blue Diamond Almond Breeze® Almondmilks. For more information about Hood, please visit www.Hood.com.
About Must Be the Milk
Must Be the Milk is an initiative of Keep Local Farms and New England Dairy Promotion Board. The program aims to educate people about the value of local dairy farms to our economy, our environment and our health and wellness. The phrase, ‘Must Be The Milk’ reminds us that no matter how you enjoy dairy, it’s undeniably in the DNA of New England and New York. It is the backbone of our communities — supporting local economies and preserving the open spaces we know and love. Learn more at www.mustbethemilk.com