LAND O’FROST OFFERS CONSUMERS THE CHANCE TO “BE A STAR ON BROADWAY”

America’s Largest Family-Owned Lunchmeat Company Partners with Camp Broadway® in Video Promotion

Lansing, Ill. (January 17, 2012) – Land O’Frost, the nation’s largest family-owned packaged lunch meat company, wants homes across America to be “alive with the sound of music” by offering young performers a chance be discovered by top Broadway professionals. Beginning January 23, singers and dancers can submit a video to the Land O’Frost “Be a Star on Broadway” campaign for an opportunity to win the trip of a lifetime to New York City to attend Camp Broadway®, Broadway’s leading producer of musical theater programs for theater-loving kids of all ages.

Hosted in partnership with Camp Broadway, Land O’Frost’s “Be a Star on Broadway” enables the entire family to get in the act by showcasing their singing, dancing and acting talents in a short musical-theater-inspired video performing one of five iconic Broadway songs: Give My Regards to Broadway (Little Johnny Jones), Oklahoma (Oklahoma!), Do-Re-Mi (The Sound of Music), All Shook Up (All Shook Up), and Steal Your Rock ‘n’ Roll (Memphis, the 2010 Tony® Award-winning Best Musical). From January 23 through March 4, videos will be published on Land O’Frost’s interactive community website, LandOMoms.com, and will be voted on by the public from March 5 through March 25.

Two winners will be selected from the video entries: one by popular vote and the other by Camp Broadway’s panel of Broadway professionals. Videos will be judged on originality and creativity, quality of vocal performance and entertainment value.

“We are excited to turn the Broadway spotlight on our consumers and their families, giving them a chance to shine,” said Keith Hill, brand manager of Land O’Frost. “We are proud to make high quality lunch meats and to bring a taste of Broadway to our consumers. Camp Broadway is a great partner to get families involved in the arts through a hands-on Broadway experience.”

Camp Broadway®, a New York-based company that works at the intersection of entertainment and education, has hosted more than 20,000 children at its original summer program and has enabled more than 300,000 children to attend a Broadway show through its educational workshops and special events including regular performances in Macy’s Annual Thanksgiving Day Parade and at Carnegie Hall with The New York Pops.

“Camp Broadway is thrilled to partner with Land O’Frost to help their customers pursue their interests,” says Camp Broadway Founder Susan Lee. “’Be A Star on Broadway’ is more than a talent contest—it’s an invitation for families across the country to unplug from technology and make time to sing, dance and play together. This promotion is an opportunity for everyone of any age who has ever loved a show tune to get a taste of Broadway. We are excited to see how families around the country express their creativity and look forward to treating two talented families like stars as they enjoy an authentic Broadway experience in New York that they will remember for a lifetime.”

Grand prize includes round-trip airfare to New York City, accommodations, tickets to see the 2010 Tony® Award-winning Best Musical, Memphis, dinner at Sardi’s, The Sound of Music Blu-ray/DVD Combo Pack and a Camp Broadway’s VIP Family Experience. The experience includes four hours of private, customized coaching in singing, dancing, acting and presentation taught by Broadway professionals to help (regardless of skill) participants perform like a star in their own classroom, office or community.

For all details and rules visit www.LandOMoms.com.

About Land O’Frost

Land O’Frost manufactures sliced packaged luncheon meats (beef, chicken, turkey, and ham), and is the largest family owned brand of packaged deli meat in the U.S. Some of the leading products marketed by Land O’Frost include: Land O’Frost Premium® One Pound, the top selling deli pouch in the U.S.; Land O’Frost DeliShaved®, and their ultra premium line Land O’Frost® Bistro Favorites™. Information on several additional items can be found on their Web site. The Land O’Frost brand can be found in the supermarkets and mass merchandisers that account for nearly 90 percent of the retail sales in the country, as well as Mexico, Puerto Rico and other U.S. Territories. Land O’Frost also manufactures specialty meat products sold to restaurants and major food manufacturers. The company operates three facilities in Lansing, Ill., Madisonville, Ky. and Searcy, Ark. Visit www.landofrost.com for additional information. In 2010, Land O’Frost launched www.LandOMoms.com, www.Twitter.com/LandOFrost and www.Facebook.com/LandOFrost as a part of a broader consumer branding campaign.

About Camp Broadway

Founded in 1995, CAMP BROADWAY® is Broadway’s Original Summer Program for theatre-loving kids of all ages, and the industry leader in theatre arts focused youth programming, special events and educational publishing. The company serves the Broadway industry by being an authorized channel for families, schools and social organizations who believe in the essential value of the arts as a means of life-long learning. Proclaimed “The Camp of Dreams” by Live Magazine, Camp Broadway has hosted nearly 20,000 children from all 50 states and dozens of countries at its annual summer programs leading with its flagship programming New York City, as well as cities such as Atlanta, Buffalo, Jacksonville, Providence, Tempe, and elsewhere in America. Camp Broadway has also been featured regularly on the Macy’s Thanksgiving Day Parade® telecast and performed with the New York Pops at Carnegie Hall. The company has also worked collaboratively with dozens of Broadway productions, estates and authors to develop and present interactive workshops attended by over 300,000 school children. It is the publisher of StageNotes®: A Field Guide for Teachers, a National Core Standards of Education compliant study guide series that features approved curriculum for Broadway shows. In 2002, Camp Broadway received the Educational Theatre Association’s Standing Ovation Award for Leadership in Education. Visit www.CampBroadway.com for more information.

8th Continent Soymilk and TV Guide Network Launch Nationwide Sweepstakes to Help Moms ‘Look Good and Feel Good’

Grand Prize Winner Earns Trip To Luxury Spa in Florida or Laguna Beach Plus $5,000 School Donation

LOS ANGELES, Jan 12, 2012 — 8th Continent Soymilk from Stremicks Heritage Foods has teamed up with TV Guide Network and its new series “Hollywood Girls Night” to launch a sweepstakes called “Lookin’ Good, Feelin’ Good” to promote healthy and active living Consumers who are committed to maintaining a healthier, well-balanced lifestyle for their family can enter for a chance to win an all-expenses paid trip to a luxury five-star resort and spa in either Laguna Beach, Calif. or Boca Raton, FL at http://www.8thcontinent.com. In addition, the winner will receive a $5,000 donation to a school of their choice to benefit a physical education program.

“The success of our previous ‘Ultimate Moms Club’ sweepstakes with TV Guide Network, has encouraged us to continue to reward active consumers who promote healthy living among their family and friends in a fun, engaging way,” said Sam Stremick, Vice President of Marketing, Stremicks Heritage Foods. “As 8th Continent Soymilk is dedicated to healthy lifestyles and fitness education, we are inspired by our consumers who work hard to do this every single day because we know it’s not always easy.”

Beginning now until April 17, 2012, consumers who visit the Lookin’ Good Feelin’ Good Facebook fan page www.facebook.com/8thcontinentsoymilk or the 8th Continent Website www.8thcontinent.com can enter to win the grand prize by participating in weekly challenges. Participants can also vote on the community’s responses in the forums, share feedback and tips and encourage one another. All entrants also receive a $1.00 off 8th Continent Soymilk coupon. As the only soymilk approved by the American Heart Association, 8th Continent Soymilk is dedicated to providing benefits and nutrients for those who can’t drink milk or prefer soymilk.

In addition to the Grand Prize of an all-expenses paid trip to California or Florida, 10 first prize winners will receive a $2,500 physical education program donation to a school of their choice. Twenty second prize winners will receive a $1,000 physical education program donation and 50 third prize winners will receive a $500 physical education program donation to the school of their choice. Nearly 100 schools will benefit from the participation of Lookin’ Good Feelin’ Good entrants and 8th Continent Soymilk.

To promote the November launch of its television special, “Hollywood Girls Night,” starring Ali Landry (former Miss USA, model and actress) and Alison Sweeney (The Biggest Loser, Days of our Lives), TV Guide Network partnered with 8th Continent Soymilk on the “Ultimate Moms Club” sweepstakes, supporting communities of mothers to share and support one another. The launch of “Lookin’ Good Feelin’ Good” coincides with the TV Guide Network’s premiere on March 4, 2012 of the “Hollywood Girls Night” series.

“We are pleased to partner with 8th Continent Soymilk in an online marketing campaign that will support the launch of TV Guide Network’s new original series ‘Hollywood Girls Night,’” said Tim Russell, Senior Vice President of National Ad Sales, TV Guide Network. “We’re confident that the sweepstakes will generate an enthusiastic dialogue in the online community particularly amongst women.”

About Hollywood Girls Night
“Hollywood Girls Night” is a five-episode series premiering March 4 on TV Guide Network that stars friends Alison Sweeney (“Days of our Lives,” “The Biggest Loser,” author of The Mommy Diet) and Ali Landry (former Miss USA, model, actress, famed Doritos commercial star). For the first time ever, the ladies allow cameras into their exclusive, private potluck dinners they have been hosting for years for their famous mom friends. Join “The Alis” as they get together with their celebrity mom friends for an evening filled with surprises, scoop, racy conversation and uncensored girl talk….nothing is off limits! The “Hollywood Girls Night” special, which aired in November, featured special guests Denise Richards (“Blue Mountain State”), Niecy Nash (“Clean House”) and LaLa Anthony (“LaLa’s Full Court Life”).

About 8th Continent Soymilk
8th Continent Soymilk is made from U.S. grown soybeans that aren’t genetically engineered. An excellent source of calcium, it is the American Heart Association-certified soymilk. 8th Continent Soymilk is available in eight different varieties: Complete Vanilla; Regular Original and Vanilla; Light Original, Vanilla, and Chocolate; and Fat Free Original and Vanilla. All 8th Continent soymilks are lactose- and gluten-free, vegan, and Kosher U certified. More information on 8th Continent Soymilk products can be found at www.8thcontinent.com.

About TV Guide Network
TV Guide Network is the true entertainment insider and the only network that celebrates Hollywood, its stars and the shows that fans adore. Committed to buzz-worthy, breakout programming and a rich, multi-platform viewing experience, TV Guide Network is seen in more than 82 million homes nationwide and online at TVGuide.com, a one-stop fan destination reaching more than 23 million unique users per month. TV Guide Network takes fans behind-the-scenes of Hollywood with original programming that delivers the latest news on entertainment and pop culture, as well as coverage of the industry’s biggest events such as the Red Carpet at the Academy Awards® and Primetime Emmy® Awards. TV Guide Network, TVGuide.com and the TV Guide brand are owned by Lionsgate (NYSE: LGF), a leading diversified global entertainment company, which produces the award-winning series “Mad Men” and “Weeds” and co-produces the acclaimed “Nurse Jackie,” and One Equity Partners, the private equity arm of JPMorgan Chase.

Contest URL: http://www.facebook.com/AirNewZealandUSA?sk=app_28134323652

Contest Details:

Enter your chance to WIN 2 roundtrip tickets to New Zealand on Air New Zealand.

Visit Air New Zealand’s Facebook page located at www.facebook.com/airnewzealandusa and complete the On-line Entry Form by entering your email address and first and last name. You need not enroll as a member in order to submit an entry;

Prize:

One Grand Prize Winner will receive roundtrip economy class air transportation for two (2) from Los Angeles or San Francisco to Auckland, New Zealand on Air New Zealand.

Who’s Eligible: Open to United States citizens 21 years or older.

Contest Ends: December 23, 2011