Libby’s Fruits & Vegetables Encourages Families to Pledge to Reunite This Fall for a Chance to Win a Family Reunion
Posted on : 31-08-2011 | By : A Contest Blog | In : Travel
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Distance, Work Obligations, and Budget are the Major Obstacles Preventing Family Gatherings
Libby’s Fruits & Vegetables Encourages Families to Pledge to Reunite This Fall for a Chance to Win a Family Reunion
Marion, N.Y. (August 29, 2011) – American families believe they aren’t spending enough time together. According to a recent survey conducted by Libby’s Fruits and Vegetables, nearly two-thirds of Americans wish they could spend more time with their extended family.
This September, Libby’s Fruits and Vegetables will be celebrating ‘Get Back to the Table Month’ by encouraging families across America to pledge to reunite with their loved ones and offering a chance for one lucky family to win a reunion for up to 10 family members . The winning family will receive travel and hotel accommodations to gather for a reunion dinner, total prize valued at $20,000. To enter, families can submit a family photo and short caption on the Family Reunion Contest tab at the Libby’s Table Facebook page.
“Through our recent survey we discovered that when American families get together 59% of them do so to share stories. At Libby’s we believe there is no better place to share than around the dinner table,” said Bruce Wolcott, vice president of marketing, Seneca Foods Corporation. “We know the importance of family meal time and provide quality fruits and vegetables at an affordable price, to make it easier to plan meals for families of all sizes.”
Consumers looking to plan their own reunion can visit GetBackToTheTable.com for a reunion guide featuring tips for how to organize a gathering including recipes, table setting ideas, and more. Libby’s will also be partnering with Grandparents.com to raise awareness of the importance of family reunions.
“The Libby’s survey revealed that 53% of Americans say travel is an obstacle in reuniting. That information, coupled with the fact that older Americans are less likely to live within 100 miles of their extended family, makes the Libby’s family reunion program so important for our readers,” said Jeffrey Mahl, president of Grandparents.com. “We encourage all families to pledge to reunite and Libby’s fruits and vegetables makes preparing for the event convenient, affordable and nutritious.”
Entries begin today, Monday, August 29, and run through Friday, September 23, at 11:59 a.m. Libby’s will be selecting five finalists and asking America to determine the grand prize winner by voting on the Family Reunion Contest tab at the Libby’s Table Facebook page from Monday, October 3, through Friday, October 21, at 11:59 a.m. The winner will be announced during the week of October 31.
About Libby’s Canned Fruits & Vegetables
Libby’s, the nation’s third largest brand of canned fruits and vegetables, has been a staple on American dinner tables since the 1880s. With more than 110 different varieties and packaging options, it offers among the industry’s most complete lines of canned fruits and vegetables, including Jumbo Cups, Libby’s Naturals and Libby’s Organics. Since 1983, Libby’s canned fruits and vegetables have been produced and distributed by Marion, NY-based Seneca Foods Corporation, an independent, publicly–traded, fully integrated food processing company. For more information on Libby’s and Seneca Foods visit SenecaFoods.com. For information on Libby’s mission, visit GetBacktotheTable.com, follow @LibbysTable on Twitter or “like” Libby’s on Facebook.
About Grandparents.com
Grandparents.com is the premier online destination for America’s 70 million active, involved grandparents. From kid-friendly recipes and at-home activities to tips for family travel, the site helps grandparent’s foster connections with their grandchildren and adult children. In 2011, Grandparents.com launched the Benefits Club, giving members access to discounts and incentives specially selected for Boomers and their families. To learn more about the Grandparents.com Benefits Club, go to http://benefitsclub.grandparents.com.
Survey Information
The Ketchum Global Research Network worked with Opinion Research, Inc., to conduct a survey among Americans age 18-65+. A total of 1,006 interviews were conducted among a nationally representative sample of the target audience (+/-3.2% at 95% confidence level). Telephone interviews were conducted June 16-19, 2011.
